Commercial Storyboard Blog

My storyboard is finished. The commercial will open on a two-shot of the speaker/narrator character, who is standing slightly in the background and off center; and the subject, who is sitting at a table falling asleep. The speaker introduces the character- who does not have a definite name yet- and explains to the audience that he had to stay up late to study for a test that day. It will move to a medium close-up of the front of the subject, who is falling asleep while sitting at the table, and the speaker states that as a result of staying up, he is exhausted. The camera transitions back to its original position, this time with a medium shot of the speaker, who is now standing in the foreground. They then narrate as a friend of the subject's comes into view on the other side of the table, introducing them and continuing narrating as they give the subject a cup of Dunkin' coffee. The camera moves to a medium shot of the subject, still sitting at the table, as he drinks from the cup of coffee. The speaker, who is now in the background and to the right side of the shot, states that a Dunkin' coffee is "the perfect thing to put some pep back in the subject's step and get him ready for his test". The next shot is of the subject walking down the hall with a friend, smiling and looking happy and energized, holding his coffee high enough to be obvious in one hand a paper lower in his other hand. The speaker is still in the background and to the side. They state that because the subject had a Dunkin' coffee to help, he had plenty of energy and was able to make it through the day happy and awake. They also add that it helped the subject ace his chem test, just as the camera moves to a medium close-up of the subject, smiling brightly and holding up his test with a large red A on it. The last shot is of a cup of Dunkin' coffee set on the table from the first scene, and a voicover saying "Dunkin'. For when you need a boost".